But… what is it you actually do, Alex?

I get this question a lot; since the role as a Producer can mean different things for various kinds of people and at various kinds of agencies.

My work could often be described as a hands on producer in the digital space from the tiniest of projects to the most complex and innovative projects, regardless if it’s a campaign, an app, a site, a creative innovative banner project, exploring new technology or anything in between. I have been ultimately responsible for the final execution of creative digital products in VR- & AR-projects, websites, Social media campaigns, a problem solver how to connect and finding solutions for APIs in new ways to break unknown ground on the internet.

With that said;

I’m a +25 years experienced digital expert (aka just in the middle of my career)  who excels in scoping, planning, and shaping project teams.

I have excellent communication skills, I’m helpful, friendly and have a high level of emotional intelligence and I am able to empathize with various stakeholder groups to consolidate different motives and perspectives into a project or process.

I contribute to the creative process, ensuring that projects are innovative, futuristic, inclusive, talkative and secure.

I act as a production bridge between designers, UX, and developers, drawing from my background as an Art Director and Developer.

I am a skilled project leader who educates and advises clients and co-workers, from project inception to launch and beyond.

I have a holistic view of projects and am a strategic and creative digital advisor.

I am a natural problem solver with excellent collaboration, organization, and documentation skills, and I possess expert knowledge of creative production and project best practices.

Within this, I’m keeping up to date with different targets groups behaviour changes on internet, social media, or for example how AI now is part of everyone’s working tools, I’m always trying out new technology to be able to work smarter, not harder.