Project Description
When you get an opportunity to express exactly your feeling for horses. In a single word. And together with all the others, it becomes an expression of the Swedish people's feeling for horses. The words you see in the cloud around the horse show the most common emotions. The more space it takes up, the more times that particular feeling has been entered. These later became a print ad.

Later in the campaign the users could call a telephone number and sing their feelings for horses. It was called Karaoke of Feelings