BRIEF: Attract new clients and get more enquiries for Pause custom sound systems.

SOLUTION: To demonstrate Pause's belief that anything is possible, we put the whole campaign budget on developing the CataCombo Sound System - a customized coffin, tombstone and online application that makes it possible for anyone to affect the afterlife of Pause CEO by adding a song to his eternal playlist "Pause 4-ever", on the Pause website.

RESULTS: The promotional video became Sweden's most shared advert* The CataCombo Sound System has been sold to customers in Scandinavia and North America. After only six weeks enquiries for Pause custom sound systems had increased with 300% compared to last year's total.

IT'S LIKE PUTTING FLOWERS ON THE GRAVE 2.0°

Fredrik Hjelmquist, Pause CEO

* Source: Viral Video Chart

Case Film

AWARDS & NOMINATIONS:
Gold Egg, Swedish Golden Egg, Alternative Media
Official Honoree, Webbys Awards, Interactive Advertising - Best Use of Online Media
People's Lovie, Lovie Awards, Online Advertising, Rich Media
Official Honoree, Lovie Awards, Online Advertising, Branded Content
Silver, Swedish Golden Egg, Digital
Silver, Lovie Awards, Online Advertising, Rich Media
Merit Award, One Show Interactive, Webbsites - Services
Bronze, London International Awards, Digital, Product/Service - Single, Weird Wonderful Website
Bronze, London International Awards, Digital, Specialism, Weird Wonderful Work
Bronze, Clio Awards, Public Relations - Brand Development 
Finalist, Eurobest, Direct, Travel, Entertainment, Leisure & Retail
Finalist, 100 wattaren, Consumer
Finalist, 100 wattaren, Smart
Finalist, Cresta Awards, Promotions & Incentives, Promotions & Incentives, PR Events
Finalist, Cresta Awards, Ambient Media, Retail Services, Ambient Media
Finalist, Cresta Awards, Interactive, Retail Services, Digital
Finalist, New York Festivals, Avant-Garde: Avant-Garde
Finalist, New York Festivals, Branded Entertainment: Products & Services - Retail Stores
Finalist, New York Festivals, Direct & Collateral: Products & Services - Retail Stores
Finalist, New York Festivals, Creative Marketing Effectiveness: Best Use - Low Budget
Finalist, New York Festivals, Digtal: Websites & Microsites: Products & Services - Retail Stores
Finalist, New York Festivals, Digital: Banners And Rich Media: Products & Services - Home Electronics & Audio-visual
Finalist, New York Festivals, Digital: Viral - Video
Finalist, New York Festivals, Public & Media Releations: Products & Services - Retail Stores
Finalist, New York Festivals, Public & Media Releations: Use Of Medium - Social Media
Shortlist, Cannes Lions, Direct/Websites, Microsites & Banners
Shortlist, Cannes Lions, Direct/Retail and E-Commerce, including Restaurants