Project: House Equalizer
Client: Pause Ljud & Bild
My Role: Head of Digital Production / Producer
Project Description
Swedish HiFi retailer Pause Home Entertainment has launched Stockholm House Equalizer, the world’s first home listing service based on unusually powerful sound systems. Together with Sweden's leading experts in construction, acoustics and sound Akestam developed an algorithm that determines exactly how high you can turn up the volume in a home before the neighbours complain. They then applied the algorithm to homes available on the housing market, creating the worlds first real estate listing service based on sound. All to help you find a home where you can enjoy the stores unusually powerful sound systems to the fullest. Or as Spinal Tap used to say "These go to eleven".
Case Film
Banner Case Film
Site Animation
Interactive Banner
AWARDS & NOMINATIONS
Official Nominee, Webbys Awards, Interactive Advertising - Display & Banner Advertising
Official Honoree, Webbys Awards, Interactive Advertising - Best Use of Online Media
Silver, Eurobest, Direct, Dimensional Mailing
Silver, Eurobest, Promo & Activation, Best Use Of Digital Media In A Promotional Campaign
Silver, London International Awards, Digital, Specialism, Banners
Bronze, Månadens Kampanj Digitalt, Maj, Resumé,
Shortlist, Clio Awards, Digital/Social, Desktop/Laptop, Banners & Rich Media Advertising
Shortlist, Cannes Lions, Cyber: Retail and E-Commerce, Incl. Restaurants
Shortlist, Tomorrow Awards,
Shortlist, One Show Interactive, Services
Shortlist, One Show Interactive, Environmental/Experiential
Finalist, Cresta Awards, Interactive, Retail Services, Banner Ads
Finalist, Cresta Awards, Interactive, Retail Services, Micro Site
Finalist, New York Festivals, Digital: Websites & Microsites; Products & Services - Retail Stores
Finalist, New York Festivals, Digital: Interactive Applications - Interactive Tools
Finalist, One Show Interactive, Durable Goods
Finalist, London International Awards, Digital, Product/Service - Single, Retail