Project: Humanium
Client: IM Individuell Människohjälp
My Role: Digital Producer / Web Developer
Project Description
Humanium is a new metal made of destructed illegal firearms and available for commercial production. Creating a demand for Humanium Metal is equal to creating a demand for peace. The Humanium Initiative is world’s first supply chain distributing metal from destructed firearms. It is sanctioned and implemented in full cooperation with governments and local authorities. Brands, designer and artists are able to create products that carry the symbolic power of peace and the same time mobilize much needed resources to help victims of armed violence. Consumers who purchase Humanium Metal products, will be part of the solution to one of the world’s greatest problems.
“THE HUMANIUM METAL INITIATIVE IS A LAUDABLE EFFORT AT MAKING THIS WORLD MORE PEACEFUL THROUGH CONCRETE HUMAN ACTION.”
Dalai Lama
Case Study
AWARDS & NOMINATIONS
Winner, Fast Company’s 2018 World Changing Ideas Awards, Advertising
Grand Prix, Eurobest, Good Awards
Grand Prix, Cannes Lions, Innovation/Applied Innovation
Innovation Award, Eurobest, Applied Innovation,
Gold Egg, Swedish Golden Egg, Aktivering
Gold Egg, Swedish Golden Egg, Förpackningsdesign
Gold Egg, Swedish Golden Egg, Innovation
Top 100 (#87) Campaigns Gunn report 2018
Guld, Guldnyckeln, Kreativitet & Innovation
Gold, Epica Awards, Integrated Campaigns
Gold, Eurobest, Direct, Use of Ambient Media: Small Scale
Gold, Månadens Kampanj Alternative, april-maj, Resumé,
Yellow Pencil, D&AD, Creativity for Good – Product Design
Wood Pencil , D&AD IMPACT, Civic Engagement
Graphite Pencil , D&AD IMPACT, Humanitarian Aid
75w, 100 wattaren, Ideellt - Singel
Silver Egg, Swedish Golden Egg, PR
Silver, One Show, Direct Marketing - Guerrilla Marketing
Silver, Guldnyckeln, Sammhällsserice, Utbildning & Ideellt
Silver, London International Awards, Integration
Silver, New York Festivals, Public Service Announcements / Communications: Activation & Engagement
Silver, Månadens Kampanj PR, april-maj, Resumé
Silver, Clio Awards, Product Design, Other, Public Service
Bronze, London International Awards, Non-Traditional, Experiential
Bronze, London International Awards, The NEW, Brand Action
Bronze, New York Festivals, Avant-Garde / Innovative: Avant-Garde Discipline
Bronze, Art Directors Club Awards, Design for Good: Design for Good / Integrated - Single
Bronze, One Show, Direct Marketing – Innovation In Direct
Bronze, Eurobest, Integrated
Merit, One Show, Cross Plattform – Innovation In Cross-Platform – Integrated Branding
Merit, One Show, Intellectual Property – Physical Product
Finalist, New York Festivals, Public Service Announcements / Communications: Branded Entertainment
Finalist, New York Festivals, Public Service Announcements / Communications: Collateral / Direct
Finalist, 100 wattaren, Årets Nytänk
Shortlist, Cannes Lions, Sustainable Development Goals Lions - Decent Work and Economic Growth
Shortlist, Cannes Lions, Sustainable Development Goals Lions - Peace, Justice and Strong Institutions
Shortlist, Cannes Lions, Direct/Corporate Social Responsibility
Shortlist, Cannes Lions, Direct/Use of Ambient Media: Small Scale
Shortlist, Cannes Lions, Promo & Activation/Corporate Social Responsibility
Nominated, Eurobest, Promo & Activation, Retail, Charities & Non-profit
Nominated, Eurobest, Promo & Activation, Retail, Use of Ambient Media: small scale