Project: The Team Test
Client: Swedish Armed Forces (Försvarsmakten)
My Role: Digital Producer
The Team Test campaign for the Swedish Armed Forces
Teamwork is essential in the Swedish Armed Forces.
The player has to solve a series of cognitive problems, such as memorizing shapes and colours, counting, solving puzzles of geometrical shapes, etc. The user is not the only one performing the task, but is working with three other players who have been selected randomly from among those connected to the website. Each time a player fails a challenge, he loses life points, and each time a player solves a problem, he increases each of his teammates’ life points. When one of the team members loses all of his points, the game is over for the entire team. The game thereby aims to demonstrate that, within a team, working together must prevail over individual efforts.
The Team Test Game
This is a team based game.
All points you earn are given to your team mate instead of your self.
There are 4 players and the objective is to stay in the game as long as possible.
Each player is assigned tasks made to test your Memory, Self Awareness, Team work, etc.
Scoring:
If player A completes a task, the points go to player B instead of player A.
If player C completes a task, player A will receive points.
If a player fails to complete a task, then his partner will loose points.
AWARDS & NOMINATIONS
50 watt, 100 wattaren, Non-profit
Shortlist Integrated, Eurobest
Bronze, Eurobest, Interactive, Digitally Led Integrated Campaigns
Bronze, Eurobest, Interactive,
Merit Award, Integrated Branding, One Show
Merit Award, Websites & Microsites - Branded Games, One show
FWA Site Of The Day
Shortlist Integrated, Swedish Golden Egg
Shortlist Direct, Cannes Lions
+
100 Watt, 100 wattaren, Long-Term Brand Management (Försvarsmakten, Har du det som krävs - välkommen till vår verklighet)
Case Study
User Test
Test Results
