Objective
Build emotional & cultural relevance through an iconic partnership with Andy Warhol; create a campaign centred around the Limited-Edition bottle featuring the rediscovered Absolut Warhol ‘blue’ painting.

Solution
Leverage Warhol’s ability to breakthrough to drive relevance within pop & queer culture – mixing the past with the present. Drive talkability & impact with a GTR prelaunch, increasing share of voice and Absolut presence in Travel Retail with Impactful Airport 3D OOH, OOH and Corridors.