Project Description:
How do you make the complexities of a fully connected, AI-driven future real for business leaders?

With MWC approaching, the attention to the value of data, connectivity, emerging technologies and human experience increases. We all know that the future will be automated, but how do you explain the democratization of data, the augmentation of humans and potential experimentation of new business models?

Making the Complex Comprehensible
We created an interactive LED wall installation, powered by Unreal Engine, that allowed participants to explore various scenarios – from smart farming to advanced manufacturing.

By immersing themselves in these future environments and controlling the narratives, participants gained a firsthand understanding of how AI-enabled connected devices will transform industries. This "experiential learning" sparked deeper, more meaningful discussions about the potential and implications of these advancements.

This project perfectly illustrates the power of immersive experiences, rather than serving merely as presentations, immersive experiences are powerful tools for collaborative sense-making.

Studio: Plan8

Team:
Adam Wittsell
Alex Picha
Calle Stenqvist
Daniel Söllscher
Magnus V. Östergren
Tor Castensson
+ more