Objective
More than 100 million fans around the world needed to be told that something big was up. The show was to be broadcast on two platforms – Twitch and Netflix – and it was needed to create a build up to the event, and then ensure a massive number of log-ons on the actual date. The task were to promote the show on 16 markets in 16 different languages in over 10 000 formats on over 50 platforms – in just under four weeks from the initial brief.

Solution
A tight team of five people developed both a strategy and a creative concept, and after to small revisions the production started which included everything from interactive banners and Instagram stories to the actual trailer. A very specific type-font was cut to work in both the Cyrillic and Arabic alphabet. Everything was put into a tailor-made digital toolbox, in which revisions could be made and the easily distribute it to all the different platforms.

Result
Netflix’s best viewing figures ever.