Project Description
Launch ATG on Giphy. Digital Strategy to find the right tonality and a framework to enliven ATG's GIF investment, whether it is gifs, stickers or videos, learn as much as possible about ATGs digital customers and what world they operate in based on ATG's brand strategy/customer promise and data such as digital industry insights, digital trends, as well as insights about the target group.

Insight inventory and defining strategy what to launch and in which order. Setting the tone, animation style and what kind of Stickers. SoMe Launch. Production and optimization and analysis of launch, tag-strategy adjustment, development of hypotheses and implementation and follow-up.