Project Description
While BKRYs sister agency Bold are proudly responsible for the new SAS Airbus A350 Aircraft Livery Design (as well as the 3D trailer animation highlighting the key updates of the new design), North Kingdom, also beloved NoA sisters, was Design Lead Agency and creatively responsible for the Digital Design and the Digital Experience (for Phase One and Two) of the Livery & New Fleet reveal. BKRY were the Tech Lead Agency and responsible of the development and animation of the A350 New Fleet Digital Experience.

The 1st phase of the Digital Experience focused on the Livery (the “layout” of the outside of the planes) and the main target group was the press & SAS employees, the secondary target group (also the main target groupp for Phase Two) were the frequent flyers (SAS Gold and above). Anorak, our Norwegian North Alliance sisters, was Lead Communication Agency and in charge of the whole operation.

North Alliance Family production:

The visual symbol of SAS modernizing their fleet and bringing the most advanced, fuel efficient and comfortable long-haul aircraft, the Airbus A320neo and A350, to their travelers. Painting out a more sustainable future for aviation. See you in the clouds!

The site was made in 4 languages: DK, NO, SE, EN

Watch the full site at:
https://www.flysas.com/en/newfleet/