Project Description
While BKRYs sister agency North Kingdom, was Design Lead Agency and creatively responsible for the Digital Design and the Digital Experience (for Phase One and Two) of the Livery & New Fleet reveal. BKRY was the Tech Lead Agency and responsible of the development and animation of the A350 New Fleet Digital Experience.

For Phase Two BKRY also were in charge of the still photo production of the interior design, as well for the interior film walk through found on the site. Anorak, BKRYS Norwegian North Alliance sisters, was lead agency and in charge of the whole operation.

The 2nd phase of the Digital Experience is a fuller website which shows in detail the new plane as well as giving users inspiration on their next destination with SAS.

Presents A North Alliance Family production:

The visual symbol of SAS modernizing their fleet and bringing the most advanced, fuel efficient and comfortable long-haul aircraft, the Airbus A320neo and A350, to their travelers. Painting out a more sustainable future for aviation. See you in the clouds!

The site was made in 6 languages: DK, NO, SE, EN, CH, JP

Watch the full site at:
https://www.flysas.com/en/newfleet/phase2