Project: Discount Is King
Client: Pause Ljud & Bild
My Role: Creative Idéa Lead, Digital Producer, Strategist

Project Description
As everywhere, the hifi-business in Sweden has a big problem with false discounts. Discounts that are too good to be true. Media writes about it, but nothing really changes. One of Sweden's best hifi companies, Pause, had enough of this. Because false discounts taints the industry’s reputation as a whole. Introducing: Honest discounts.

Swish is an app that everyone in Sweden uses. It allows you to send money to friends and companies using your mobile phone. So what? Pause used this app to send great discounts to their clients. In advance. The actual money you will save if you decide to buy the discounted product. No strings attached. And if they didn´t buy the product? Well, if you can´t trust your clients, who can you trust?

Ad

Case Study

AWARDS & NOMINATIONS
People's Lovie, Lovie Awards, Social, Native Adverticning
Silver, Lovie Awards, Social, Native Adverticning
Diplom, Swedish Golden Egg, Direct
Shortlist, One Show, Mobile - Mobile Advertising
Finalist, Cresta Awards, Interactive, Direct Marketing
Finalist, Cresta Awards, Interactive, Promotions & Incentives
Gold, Månadens Kampanj Alternative, Maj, Resumé,
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