Project: Golf Auditions
Client: Volkswagen
My Role: Digital Producer

Project Description
A video micro site for the VW Golf range.
It features a range of characters auditioning for role.

On the website, which is called Golf Auditions and is available at www.volkswagen.se, you can see seven people sitting in what looks like a waiting room. They are all queuing up to show what they are all about as sellers. By clicking on one of the different Golf versions Golf GT Sport, Golf GTI, Golf R32, Golf Variant, Golf Plus, CrossGolf and eco-Golf, you get the respective salesperson to do their best in front of the camera.

A man whose height would have placed in the basketball league talks about the spacious GolfPlus. A transvestite highlights all the advantages of stylish CrossGolf. A woman with, to say the least, a strong muscle mass is on a mission about the Golf R32 power pack. It becomes a bit daring when a man who wears nothing more than a potted plant in front of his nobler parts talks about the advantages of the various environmental versions of the Golf.

In addition, there is the possibility of getting one of the characters, who can almost be described as a caricature of a car snob, to sell one's own car. You just upload a picture of the car you want to sell, and then you get to see the current seller make an inspiring effort to get rid of it.

Microsite

AWARDS & NOMINATIONS
Silver, Epica Awards
Official Honoree, Webby Awards
Shortlist Cyber, Cannes Lions
Shortlist, Eurobest

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