Project: Där livet händer (Where Life Happens)
Client: IKEA
My Role: Digital Producer
Guldägget Award Message:
There are few brands that get to hang out with us consumers throughout our lives; few who simply manage to be relevant in all phases of life.
But when a brand carefully and insightfully manages to capture, reflect, understand and sympathize with all of life's ups and downs, a genuine relationship is also created, a lasting relationship; a relationship that can last a lifetime - where life happens. Congratulations IKEA!
Case Film - Integrated
Award Photo - Guldägget 2018
AWARDS & NOMINATIONS
100 Watt, 100 wattaren, Konsument – Kampanj
75 Watt, 100 wattaren, Långsiktigt
Gold Egg, Swedish Golden Egg, Integrerat
Silver Egg, Swedish Golden Egg, Integrated
Silver, Guldnyckeln, Kampanj
Diplom, Swedish Golden Egg, Effekt
Bronze, Art Directors Club Awards, Integrated: Integrated / Integrated
Bronze, Art Directors Club Awards, Integrated: Integrated / Integrated - Campaign
Bronze, One Show, Integrated Branding
Third Price Award, New York Festivals, Integrated/Mixed Media: Products & Services - Retail Stores
Merit Award, One Show, Cross Plattform – Integrated Branding
Merit Award, Art Directors Club, Integrated, Integrated, Integrated – Campaign
Merit Award, One Show, Cross Plattform – Integrated Branding
Shortlist, Cannes Lions, Media, Channels - Use of TV & Other Screens
Shortlist, Cannes Lions, Integrated (IKEA, IKEA Where Life Happens)
Shortlist, Cannes Lions, Media, Channels - Use of TV & Other Screens