Project: The Social Beer
Client: Norrlands Guld / Åkestam Holst NoA.
My Role: Head of Digital Production, Technical Director, Supporting Digital & Social Media Strategist
Project Description:
Social media are making us less social and 70 % of Swedes feel that their Phones just get in the way, when they get together. That´s why we brewed up a little something called “The Social Beer” - a technology that collects the latest world cup tweets and prints them directly on your beer, using a malt-based ink. In short, it´s twitter on tap, allowing people to follow the game mobile-phone-free. Tweet responsibly.
“FORGET YOUR PHONE? NEW MACHINE PRINTS TWEETS IN YOUR BEER.”
- CBS“LIVE IN THE NOW, PEOPLE”
- Vice
Instagram Case Study
Case Film
Ad
A Beer, gets a Real Time Tweet printed, as a GIF
Awards & Nominations
Shortlist, D&AD, Digital Marketing – Use of Social Media
Shortlist, Eurobest, PR, Food & Drink
Finalist Certificate, New York Festivals, Sports, Championship Event Ad
Finalist, 100 wattaren, Årets Nytänk