Project: Retail Therapy
Client: IKEA
My Role: Head of Digital Production / Co-Creative / Supporting Digital & Social Media Strategist
Project Description
IKEA is where life happens. To prove that, we created RETAIL THERAPY. We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden.
So when you googled your problem, you found an IKEA product with the exact same name. Whether it was a snoring husband, a never ending gaming son or a girlfriend not texting back, IKEA could come to the rescue.
“NICE ONE, @IKEA. WHAT’S YOUR SOLUTION FOR ”ATE TOO MANY SWEDISH MEATBALLS?”
@Google Twitter
Case Study
Case Study - PR
A Highlight in my career; when George Takei aka Lieutenant Hikaru Sulu, from Star Trek, share our work.
Happy Times
Industry Case studies was made by others highlighting this Campaigne
AWARDS & NOMINATIONS
Grand Prix, Eurobest, Interactive, Use of Social Data & Insight
Peoples Choice Award, Webbys Awards, Advertising, Media & PR, Best Use of Online Media
Diamant, Guldnyckeln, Kreativitet & Innovation
Gold, Lovie Awards, Online Advertising, Best PR Campaign
Guld, Guldnyckeln, Kreativitet & Innovation
Gold Egg, Swedish Golden Egg, Direct
Silver Egg, Swedish Golden Egg, Digital
Silver Egg, Swedish Golden Egg, PR
Silver, One Show, Digital – Websites, Mobile, & Banners
75w, 100 wattaren, Årets Nytänk
75w, 100 wattaren, Konsument – Singel
Official Nominee, Webbys Awards, Advertising, Media & PR, Best Use of Online Media
Official Honoree, Webbys Awards, Advertising, Media & PR, Best Use of Data Driven Media
Silver, Eurobest, Creative Data, Creative Data Enhancement
Silver, Eurobest, Media, Use of Digital Platforms
Silver, Eurobest, Interactive, Retail, e-Commerce, Restaurants & Fast Food Chains
Silver, Lovie Awards, Online Advertising, Brand Microsite
Bronze, Eurobest, Direct, Retail, e-Commerce, Restaurants & Fast Food Chains
Bronze, London International Awards, Digital, Weird Wonderful Work
Bronze, London International Awards, The NEW, Creative Use of Data
Bronze, Cannes Lions, Cyber/Durable Consumer Goods
Bronze, Cannes Lions, Cyber/Use of Social Data & Insight
Bronze, Cannes Lions, Cyber/Innovative Online Ad Solution
Third Price Award, New York Festivals, Digital (Cyber) Communications: Websites & Microsites: Products & Services - Retail Stores
Third Price Award, New York Festivals, Best Use of Media: Digital - Websites & Microsites
Bronze, Art Directors Club, Digital, Interactive, E-Commerce Site – Single
Finalist, B-Reel Innovation Award
Finalist, London International Awards, Integration, Multi-platform
Finalist Certificate, New York Festivals, Avant-Garde / Innovative: Product & Services - Retail Stores
Finalist Certificate, New York Festivals, Avant-Garde / Innovative: Avant-Garde Discipline - Digital
Finalist Certificate, New York Festivals, Direct & Collateral: Products & Services - Retail Stores
Finalist Certificate, New York Festivals, Best Use of Media: Direct & Collateral - Website, Microsite, or Banner
Shortlist, Clio Awards, Direct, Digital/Mobile, Product/Service
Shortlist, Cannes Lions, Promo & Activation/Retail, E-commerce
Shortlist, Cannes Lions, Promo & Activation/Use of Digital Platforms
Shortlist, Cannes Lions, Promo & Activation/Low Budget High Impact
Shortlist, Cannes Lions, Creative Data/Furniture
Shortlist, Cannes Lions, Direct/Furniture
Shortlist, Cannes Lions, Direct/Use of Digital Platforms
Shortlist, Cannes Lions, Direct/Data-Driven Strategy
Shortlist, Cannes Lions, Titanium
Nominated, Eurobest, Direct, Use of Digital Platforms
Nominated, Eurobest, Direct, Data Strategy
Nominated, Eurobest, Media, Data Driven Targeting Platforms
Nominated, Eurobest, Promo & Activation, Retail, e-Commerce, Restaurants & Fast Food Chains
Nominated, Eurobest, Promo & Activation, Retail, Use of Digital Platforms
Nominated, Eurobest, Promo & Activation, Retail, Low Budget / High Impact Campaign
Nominated, Eurobest, Interactive, Innovative Online Ad Solution
Diplom, Swedish Golden Egg, Innovation
Top 10 - Creative Review’s Ads of the Year for 2016
Top 100 (#83) Campaigns Gunn report 2018