Project: Kortare Liv
Client: OxFam
My Role: Digital Producer

Good morning, and excuse us for interrupting with an unhealthy paradox just in time for the breakfast coffee. But it is important that you know. The "healthy" ingredients that you buy at the store around the corner are often harmful to agricultural workers around the world.

In North Africa, people toil on lemon farms, for wages so low that it is barely enough to cover their heads, let alone put food on the table. In Italy, tomato pickers suffer from exhaustion and dehydration. In Mexico, farmers live under the threat of criminal networks, all to force the best possible profit on avocados. In every nook and cranny of the supply chain, abuses and oppression are taking place, beyond rhyme and reason.

What do we do about it here in Sweden then, you may wonder as a conscious consumer? The honest answer is: too little.

The suffering behind the food we eat is usually a fairly low priority for the big food giants. (Speaking of paradoxes.) The issue tends to be deferred to the future, stuck in clauses, or completely fall between the executive chairs.

But let's end in a major. If you as a customer decide to raise your voice, this issue will be heard. When the cash register is at stake, there is usually a different sound in the barking. Start with a visit to kortareliv.se, where you can read about the problem in general and Oxfam's work in particular.

Knowledge is power, even when it comes to vegetables.

https://kortareliv.se/

www.kortareliv.se - Desktop & Mobile Experience

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