How do you prove that you sell the hottest buns in town? We reinvented the baking tray to be able to create time stamps, straight onto the buns while they're in the oven.

Project Description:
Swedish convenience store chain Pressbyrån is promoting its seasonal saffron buns by baking a time stamp into their undersides.

Many consumers might not associate fresh pastries with the local corner shop. But with six trays stamping the regular baking times onto the pastries each day, Pressbyrån hopes to change that perception. The Hot Stamp trays are in use at locations in Stockholm, Gothenburg and Malmö.

As digital time stamps proliferate, the idea of literally stamping the time onto baked goods feels both quaint and refreshing. The low-tech solution adds an element of hand-crafting to a relatively cheap, mass-market product.

Case Film

AWARDS & NOMINATIONS
Gold, Månadens Kampanj Alt. Media, Aug-Sep, Resumé
Silver, Epica Awards, Promotions & Incentives
Bronze, Epica Awards, Consumer Direct
Bronze, Cannes Lions, Promo & Activation/Best Use of Shopper Marketing in a Promotional Campaign
Bronze, Cannes Lions, Promo & Activation/Retail Incl. Restaurants
Diploma, Swedish Golden Egg, Alternative Media
Finalist, Eurobest, Media, Travel, Entertainment, Leisure & Retail
Finalist, 100 wattaren, Consumer
Finalist, 100 wattaren, Smart
Finalist, Tomorrow Awards,
Finalist, Cresta Awards, Promotions & Incentives, Promotions & Incentives, Promotions & Incentives
Finalist, Cresta Awards, Ambient Media, Retail Services, Ambient Media
Finalist, New York Festivals, Avant-Garde: Avant-Garde
Finalist, New York Festivals, Direct & Collateral: Use Of Medium - Ambient
Shortlist, Cannes Lions, Media/Retail and E-Commerce, including Restaurants
Shortlist, Cannes Lions, Direct/Retail and E-Commerce, including Restaurants